Southlake, Colleyville, and Keller remain active seller’s markets in 2026, though conditions have moderated from the pandemic peak. Move-up price points are moving faster than ultra-luxury, and well-priced homes still attract strong offers, but realistic pricing and preparation matter more than ever.
Is now a good time to sell in Southlake, Colleyville, or Keller in 2026?
Yes, but with important nuance by price tier. Southlake, Colleyville, and Keller are outperforming the broader Texas market in 2026, with shorter days on market and higher median prices than the statewide average. Move-up price points are moving faster and generating more competitive offers than ultra-luxury listings, and sellers who price to meet the market rather than test it are still seeing strong results.
Key takeaways
- Southlake’s median sale price was approximately $1.389M in June 2026, according to a local market analysis citing Redfin data, down about 5.8% year-over-year but still well above the Texas-wide median of roughly $335,000 reported for April 2026.
- Homes in Southlake were selling in roughly 56 days as of mid-2026, compared to a Texas-wide average of about 70 days, a meaningful gap that reflects continued demand in the DFW luxury suburbs.
- Portal-reported days on market for Southlake ranged from 9 days (Zillow, days to pending) to 79 days (Movoto, July 2026), which is why MLS data from NTREIS is the only reliable benchmark for your pricing and timing decisions.
- Pricing strategy and home condition are bigger drivers of time to contract in 2026 than the month you choose to list. Seasonality matters, but it is secondary to how well the home is prepared and priced.
- Ultra-luxury listings above $2M require more patience and more selective buyers. Move-up homes in the $700K to $1.4M range are seeing tighter list-to-sale ratios and faster absorption across all three cities.
What does the 2026 market actually look like for sellers in these three cities?
The short version: conditions have moderated from the frenzied 2021 to 2022 peak, but Southlake, Colleyville, and Keller are still performing well above the Texas average, and well above most of the country.
According to a local 2026 Southlake market analysis, the city’s median sale price was approximately $1.389M in June 2026, down about 5.8% from a year earlier, but still generating an average of two offers per listing and a median time to sale of roughly 56 days. That is not a hot market by 2021 standards, but it is a functioning, active seller’s market by any reasonable measure.
For context, the Texas Housing Insight June 2026 report from the Texas Real Estate Research Center at Texas A&M University puts the statewide median sale price at about $335,000 for April 2026, barely above the prior month and slightly below year-ago levels, with sold homes averaging around 70 days on market statewide. Southlake’s median is more than four times the Texas average, and its days-on-market figure is meaningfully shorter. That gap matters when you are deciding whether to list now or wait.
Colleyville and Keller tell a similar story. Both cities sit in a price band, roughly $600K to $1.3M for the move-up segment, where demand from relocation buyers and executives has remained durable. I work this market daily, and what I am seeing in the MLS for Colleyville and Keller mirrors the broader pattern: well-priced, well-presented homes are moving, and overpriced ones are sitting and eventually taking price reductions that cost sellers more than an accurate initial price would have.
Why do the numbers look so different depending on where you check?
One of the most common things I hear from sellers right now: “I looked at Zillow and Redfin and they show completely different numbers, which one is right?” The honest answer is that they are measuring different things, and none of them are as accurate as NTREIS data from the local MLS.
For Southlake in spring and summer 2026, the spread was striking. Zillow showed roughly 9 days to pending. Redfin showed about 25 days to sale citywide. Realtor.com reported 35 to 38 days median for the same period. Movoto showed 79 days in July 2026. A snapshot of Carillon, one of Southlake’s established communities, showed 19 days.
These are not contradictions, they are different metrics. Days to pending, days to sale, and median days on market all measure different points in the transaction timeline, and portals aggregate data in different ways. Your NTREIS report from a local agent captures the actual listing and contract history for homes comparable to yours, in your price tier, in your neighborhood. That is the number that should drive your pricing and timing decisions, not a portal metric built on a national algorithm.
| Data source | Metric reported | Southlake figure (spring to summer 2026) |
|---|---|---|
| Zillow | Days to pending | About 9 days (late April and May 2026) |
| Redfin | Days to sale, citywide | About 25 days (March 2026); about 56 days (June 2026) |
| Realtor.com | Median days on market | About 35 to 38 days (March to May 2026) |
| Movoto | Median days on market | About 79 days (July 2026) |
| Texas statewide (TRERC) | Average days on market | About 70 days (April 2026) |
The takeaway: the spread in portal numbers is not a sign the market is chaotic, it is a sign that you need a local agent pulling MLS data for your specific price tier, not a national portal pulling citywide averages.
Should you list now, or wait for a better window?
For most sellers in Southlake, Colleyville, and Keller, waiting for a better market is unlikely to pay off, and may cost you. Here is how I think through it with my clients.
The case for listing now
September in Dallas–Fort Worth is not the spring surge, but it is a legitimate selling window. Relocation buyers, a major segment in all three cities, operate on corporate timelines rather than seasonal ones. Executive transfers and company relocations do not pause because it is not April. If your home is priced correctly and presented well, the pool of qualified buyers is real.
More importantly, inventory levels in Southlake, Colleyville, and Keller remain manageable. You are not listing into a saturated market. Buyers who are active right now are serious, not browsing casually. That tends to produce cleaner offers and smoother transactions than the frenzied multiple-offer situations of the pandemic years, which often came with their own complications.
What luxury sellers above $1.5M should expect
If your home is priced above $1.5M, and many in Southlake and Colleyville are, your timeline will look different from a move-up seller at $850K. Luxury buyers are fewer, more deliberate, and more sensitive to pricing precision. A home that is even 5 to 8% above where the market is absorbing comparable properties will sit, accumulate days on market, and eventually require a price reduction that signals weakness to the very buyers you are trying to attract.
The three signals I tell luxury sellers to watch are the trend in median sale prices at their specific price tier rather than the citywide median, which blends all price points; the days on market for homes priced within $200K of their target; and the spread between original list price and final sale price for recent closings at that tier. Those three numbers tell you far more than a headline median.
I have seen well-priced Southlake luxury listings generate multiple offers even in this moderated market. I have also seen overpriced ones sit for ninety days and more, then close below where they would have landed with an accurate initial price. The difference is almost always the starting price, not the month they listed.
Move-up sellers in the $600K to $1.4M range
This is the most active segment across all three cities right now. Buyers in this range are typically well qualified, often relocating from higher-cost metros, and motivated by life events and job changes that do not pause for market conditions. Homes that are priced correctly and show well are still seeing competitive interest and list-to-sale ratios that favor sellers.
Your specific outcome depends on your home’s condition, its location within the city, and how precisely it is priced relative to recent comparable sales. That is exactly the kind of analysis I run for every seller before we set a price, and it is worth doing before you decide whether to list now or wait.
Frequently asked questions
Is 2026 really a seller’s market in Southlake, or have things cooled off too much to list now?
Southlake is still classified as a seller’s market in mid-2026, though it has moderated from the pandemic-era frenzy. The most recent data available, from a June 2026 local market analysis, shows a median sale price of approximately $1.389M with homes averaging about two offers and selling in roughly 56 days, conditions that favor sellers who price accurately. The cooling from the 2021 to 2022 peak is real, but the market has not shifted to buyer-favoring territory.
How long are homes taking to sell, especially above $1.5 million?
Citywide, Southlake homes were selling in roughly 25 to 56 days depending on the dataset and time period, with the June 2026 figure around 56 days. Above $1.5M, expect a longer window. Luxury buyers are fewer and more deliberate, and days on market at that tier can extend well beyond the citywide median. The statewide Texas average for comparison was about 70 days in April 2026, according to the Texas Real Estate Research Center, which means well-priced DFW luxury suburbs are still outperforming the broader state market.
Why do Zillow, Redfin, and an agent’s MLS report show different days-on-market numbers?
Each platform measures a different point in the transaction timeline and aggregates data differently. Zillow typically reports days to pending, Redfin reports days to sale, and Realtor.com and others report median days on market, which can include relisted or expired properties. For Southlake in spring and summer 2026, these figures ranged from 9 days on Zillow to 79 days on Movoto for the same city in overlapping time periods. NTREIS data from the local MLS tracks the actual listing and contract history for your specific price tier and neighborhood, which is the only number that should drive your pricing and timing decisions.
Are Southlake and Colleyville home prices still going up in 2026?
Prices have moderated from their peak. Southlake’s median sale price of approximately $1.389M in June 2026 represented a roughly 5.8% year-over-year decline, according to a 2026 Southlake market analysis. That is a correction from an unusually elevated period, not a collapse, and it is still dramatically above the Texas-wide median of about $335,000 reported for April 2026 by the Texas Real Estate Research Center at Texas A&M University. Colleyville follows a similar pattern: prices have stabilized at a high level rather than continuing to climb at pandemic-era rates.
Is it smarter to list my luxury home in Keller now, or wait until next spring?
Waiting for spring is not a guaranteed improvement, and it carries a real cost: carrying costs, market uncertainty, and the risk that inventory increases by the time you list. In 2026, pricing strategy and home condition are more powerful drivers of your outcome than the month you choose to list. Relocation buyers, who represent a significant share of demand in Keller and across the DFW suburbs, are active year-round. If your home is priced correctly and presented well, the fall window is a legitimate opportunity, not a consolation prize.
The 2026 market in Southlake, Colleyville, and Keller still favors sellers who approach it strategically. The ones who are winning right now are the ones who price to where the market is absorbing homes, not where they hope it will go. If you are weighing whether to list this fall or hold into 2027, the most useful thing you can do is get a current market analysis for your specific home and price tier, not a portal estimate, and not a feel for what your neighbor sold for two years ago.
I run that analysis for sellers across all three cities, and I am glad to walk you through what the numbers actually show for your situation. We will look at your home, your price point, and current MLS data together, so you can make this decision with real information.
Thinking about selling in Southlake, Colleyville, or Keller? Start with how I price, prepare, and launch a home: read my guide to selling.
