Luxury home prices in Southlake and Colleyville are holding steady through September 2025, with Southlake’s median at $1.25M and Colleyville’s at $945K. With 6.1% mortgage rates and rising inventory, sellers need precision pricing and standout presentation to win.

The Luxury Market Has Shifted—But It’s Still Moving

If you own a luxury home in Southlake (76092) or Colleyville (76034), you’ve likely noticed the market feels different than it did just a year ago. While high-end demand remains strong, buyers are now more selective and have more options. For sellers, that means pricing, presentation, and timing matter more than ever.

Let’s break down what’s really happening in your local luxury market and what it means for you as a potential seller.

1. Prices Have Stabilized—Not Fallen Off

All figures below reflect market conditions through September 2025 compared to September 2024:

Luxury pricing has leveled off rather than declined. Southlake’s median dipped slightly from last year, while Colleyville actually gained ground. This balancing act shows that while buyer enthusiasm remains, today’s luxury consumer is more value-conscious—especially with rates around 6.1%.

2. Homes Are Taking Longer to Sell—But Quality Still Moves Fast

The difference year-over-year is striking. Southlake listings now average 50 days on market, up from just 15 last fall. That indicates more measured buyer behavior and a normalization after years of urgency. Colleyville, on the other hand, has quickened slightly, suggesting well-prepared listings in that price band are still getting solid traction.

3. Inventory Is Rising, Giving Buyers More Choices

Inventory levels in Southlake have crept up, shifting the balance toward a more neutral market. Colleyville remains competitive, with just three months of supply—a healthy level for sellers who price strategically.

4. Fewer Listings, Selective Buyers

New listings are down slightly overall, especially in Colleyville, where fewer homeowners are entering the market. However, closed sales show steady buyer engagement. Colleyville actually closed more homes in 2025 despite reduced supply—a testament to its desirability and smart pricing strategies.

5. What 6.1% Mortgage Rates Mean for the Luxury Segment

Higher borrowing costs have narrowed the buyer pool somewhat, but affluent purchasers are adjusting. Many are buying down rates, paying points, or using cash equity from previous sales. The result: fewer bidding wars, but still-strong activity for homes that are priced right and impeccably presented.

If you’re selling, recognize that luxury buyers now expect turnkey quality. They’re not rushing into compromises, but they will act decisively when a property delivers clear value.

6. Strategy Tips for Luxury Sellers in Late 2025

• Price with precision. Overpricing by even 3–5% can add weeks to your days on market in Southlake. Use hyperlocal comps, not just citywide averages.
• Stage for emotion. Luxury buyers purchase lifestyle—not square footage. High-end photography, lighting, and decluttered spaces make an immediate impact.
• Time the market smartly. With inventory rising in Q4, consider pre-listing prep now for an early 2026 launch when buyer demand typically rebounds.
• Highlight location lifestyle. Emphasize top schools, shopping, and proximity to DFW—a huge draw for relocation buyers moving from out of state.

7. Why Local Expertise Matters More Than Ever

Luxury markets like Southlake and Colleyville don’t behave like the broader DFW metro. They’re driven by lifestyle buyers, corporate relocations, and limited premium inventory. Partnering with a seasoned local professional ensures your pricing, marketing, and negotiation strategies align with what’s actually happening in your ZIP code—not just what the headlines suggest.

FAQ: Southlake–Colleyville Luxury Sellers Ask

Q: Should I wait until spring 2026 to sell?
A: Not necessarily. Buyers active now are serious and qualified. If your home is market-ready, late fall can mean less competition and faster attention.

Q: Are buyers still offering over list price?
A: Rarely. Today’s buyers value transparency. Homes priced correctly to recent comps often sell within 2–3% of asking—a sign of a balanced market.

Q: How do I attract relocation buyers?
A: Showcase convenience. Highlight nearby corporate hubs, DFW Airport access, and community amenities. Professional video tours are essential for out-of-state prospects.

Bottom Line for Sellers

The Southlake–Colleyville luxury market has moved from red-hot to refined. Homes still sell, but success depends on preparation, pricing, and the right representation. With inventory normalizing and 6.1% rates reshaping buyer expectations, your agent’s strategy is the difference between sitting and selling.

Written by Amy Spock
Listing Specialist | Relocation Specialist | Buyer Specialist
Serving Southlake, Colleyville, Keller, North Richland Hills, Argyle, Northlake, Justin, and Aledo

[Sources: Movoto (2025), Redfin (2025), NTREIS MLS Data through September 2025, Freddie Mac Weekly Rate Survey]